External Marketing Tools for Audiology Practices
Automated Audiology Marketing Systems Ready to be Deployed in Your Market
Marketing direct to consumers is a valuable way to grow your audiology practice, and it can work synergistically with your other marketing systems. By increasing your presence in the mail, you will see an increase in your patient referrals, physician referrals, and overall new patients. It’s one area of marketing that has to be tested and tracked, and every dollar needs to be held accountable with a Guarantee! With our marketing campaigns, we use only our best performing marketing pieces, after sending over 5 million pieces of mail for our own clinics, to make sure you get a minimum 5:1 return on investment for every piece of mail you send out.
Postcards For Hearing and Audiology Practices
Direct mail postcards can be one of the best and most reliable sources of new patient leads for our practices. Whenever mailing to large numbers of people, you need to be certain that you are sending the right message to the right audience at the right time to maximize your return on investment and fill your automated nurture marketing system with the right type of patients.
We can help you get a mailing list with only your ideal prospects and select the best postcard with the right message from our library. All of the postcards we use have been split tested and shown to have a high return on investment.
If you’re going to do direct mail and make this serious investment, it’s important to do it right. We can help make sure that your money is not wasted and that you’ll get maximum return on any postcard mailings you do.
Magazine Ads For Audiology Practices
If you are currently advertising your hearing care practice in magazines or plan on testing one, let us help! We have an entire library of magazine ads that have been split tested for the picture, headline, and offer. There are certain offers and deals that work best in magazines, and we can help make sure you are utilizing these resources properly.
We can also help set up contracts or agreements with local magazines in your area. These contracts are oftentimes very negotiable, and we can make sure you save some money when setting up your deal.
Sales Letters For Growing Your Practice
Do you have a list of patients who had a consultation with your practice but didn’t begin treatment (aka TNS Patients)? One of the easiest ways to get a few of them back into your office and starting treatment is with a sales letter. These can also be used for new leads who have shown interest in your office either by attending an event, requesting a book or a report, or scheduling and then canceling a new patient evaluation.
A sales letter that speaks directly to these groups is an amazing way to get those who are on the fence into your office. We have a library of sales letters that can be used seasonally during different months or different times of the year. You also have the option of sending a 3D mailer with your sales letter to increase the open rate and grab the attention of those to whom you are writing.
Valpak Or Other Coupon Mailers For Audiology Practices
Valpak or other coupon mailers is one of the least expensive ways to do direct response marketing through the mail. It is an easy way to get in front of thousands of potential patients and can help people find your office who may not have found you any other way. We have a library of Valpak/Coupon ads that have been tested and proven effective and have a high return on investment.
Because we advertise with Valpak on a national level, we can get you better rates than you would be able to get working with your local representative. If you haven’t tried Valpak before, let us set up a test in your market. We can run some ads for 3 months and track the results. We are confident that you will get a great return on your investment and that this will provide an additional lead source for your practice.