Audiology Lead Generation

Understanding the 10-60-30 Rule Audiology practices often initiate short-term ‘spike’ marketing campaigns to overcome a quarterly sales or lead shortfall…or just to gain some quick sales for top-line growth. ‘Spike’ programs are a series of ‘one offs’ that may yield short-term numbers. However, they become a self-perpetuating, wasteful mistake that can be avoided if you…

The Frankenstein Effect Within Your Practice

Have you ever started a marketing process with a plan and a clear design and looked back on it later and said: “What happened??!!” or “Why Didn’t It Work Better??!!” The “Frankenstein Effect” is real and it sneaks up on practice owners as they scale and grow. When new concepts or ideas are added to a…

Working The Back End: Turning One Shot Sales Into A Continuous Stream Of Income

For many practice owners, the word advertising only means attracting new patients. True, getting new patients is essential for every practice, but it’s only one facet of marketing. To achieve exponential growth you need to apply the following to your business: Increase your patient base Increase each patient’s frequency of purchase Increase each patient’s average…

Three Keys to Revenue Growth

Do you know what they are? Attract more prospects Convert more of your prospects into paying customers Get each customer to buy more from you Which are you focused on? Most business owners make the mistake of focusing on the first, attracting more customers. And while it’s important, to be honest it’s the hardest and…